Our role
Client: DTCM
Snowed car installations in Moscow, Prague and Frankfurt
A unique marketing event was arranged jointly with Saatchi&Saatchi Dubai for Department of Tourism and Commercial Marketing of Dubai (DTCM).
We organized an unusual installation in three European megapolises – Moscow, Frankfurt, and Prague within a European advertising campaign.
A laconic message on the car reminded passers-by of sunny Dubai with very warm weather, which is closer than they think.
Over 500 000 passers-by saw these installations, citizens actively took photos and shared them in social networks tagged with #StaySunny
These installations became a part of a large marketing campaign for European tourists on the threshold of Easter holidays.