How is COVID effects event industry in Russia

How is COVID effects event industry in Russia | «Proekta»

The coronavirus pandemic in Russia, as well as in other countries, of course paused the entire event industry.

The organizers of mass events, such as concerts, suffered the most, as in many other countries, they were banned immediately and only by the middle of summer were allowed to be operating again with restrictions.

It was easier for the organizers of corporate events - conferences, trainings, which, could somehow be transferred online or limit the number of participants.

Due to the closure of shopping malls, brand activation and new product launches were stopped.

And of course all the exhibitions were also postponed.

With the beginning of summer, the situation began to improve - shopping malls opened, concert venues began to open their doors, business events gradually began to return offline.

Clients start to plan their events several months in advance.

Despite this, the presence of significant restrictions on occupancy and social distance held back and continue to hold back the organizers.

But in general, after the spring lockdown, there has been a positive trend in the market, associated with the fact that players began to find new opportunities for hybrid and online events.

Also, the active position of the government and local authorities in minimizing losses for business played a role, therefore, concessions were introduced for non-mass business events.


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