BTL and Events

BTL and Events | «Proekta»

BTL-advertising involves the direct influence on the potential buyer in order to provide disposal of goods or services within a promo action. The event can be one-time-only or be a part of the complex consisting of BTL-advertising, media coverage, PR campaign. Running promo campaigns in points of sales or places where potential consumers gather can attract concerned audience.

Attracting event-specialists for BTL-advertising guarantees immediate long-term effect.

What can be achieved using BTL-advertising?

  • Increase in demand for promoted product or service;
  • Making product, brand or service topical and recognizable;
  • Providing buyers’ positive attitude to advertised products;
  • Dissemination of information on running activities.

Benefits of involving event-agencies in promotion activities

Expanding client and consumer audience doesn’t require time and efforts, event-specialists will solve all the problems. Depending on a desired goal, they can

  • distribute leaflets and advertising booklets;
  • run tastings and consult buyers;
  • run promo actions, lotteries, draws, encouraging the consumer to buy promoted products;
  • make exchanges with competitors: their products for advertised product;
  • distribute samples of advertised product in places where consumers gather;
  • run presentations, exhibitions or conferences;
  • create a BTL-advertising-based promo show or event;
  • develop and run marketing campaigns of any difficulty level;
  • provide merchandising;
  • draw conclusions and evaluate event performance.
  • providing recognizability and, correspondingly, promotion of products among consumers in a relatively short time;
  • creating positive product or service perception among target audience that guarantees long-term popularity;
  • attracting new clients or supplies.

Event-agencies help meeting the following goals using a complex of events aiming at promoting goods or service:

  • providing recognizability and, correspondingly, promotion of products among consumers in a relatively short time;
  • creating positive product or service perception among target audience that guarantees long-term popularity;
  • attracting new clients or supplies.
Moscow

Moscow, Zvonarskiy pereulok 5

+7 (499) 653-65-25 (Mon-Fri 10:00-18:00)

moscow@npoekta.ru

Rostov-on-Don

Rostov-on-Don, st. Observatornaya 82

+7 (863) 333-21-96 (Mon-Fri 10:00-18:00)

rostov@npoekta.ru