BTL-advertising involves the direct influence on the potential buyer in order to provide disposal of goods or services within a promo action. The event can be one-time-only or be a part of the complex consisting of BTL-advertising, media coverage, PR campaign. Running promo campaigns in points of sales or places where potential consumers gather can attract concerned audience.
Attracting event-specialists for BTL-advertising guarantees immediate long-term effect.
What can be achieved using BTL-advertising?
- Increase in demand for promoted product or service;
- Making product, brand or service topical and recognizable;
- Providing buyers’ positive attitude to advertised products;
- Dissemination of information on running activities.
Benefits of involving event-agencies in promotion activities
Expanding client and consumer audience doesn’t require time and efforts, event-specialists will solve all the problems. Depending on a desired goal, they can
- distribute leaflets and advertising booklets;
- run tastings and consult buyers;
- run promo actions, lotteries, draws, encouraging the consumer to buy promoted products;
- make exchanges with competitors: their products for advertised product;
- distribute samples of advertised product in places where consumers gather;
- run presentations, exhibitions or conferences;
- create a BTL-advertising-based promo show or event;
- develop and run marketing campaigns of any difficulty level;
- provide merchandising;
- draw conclusions and evaluate event performance.
- providing recognizability and, correspondingly, promotion of products among consumers in a relatively short time;
- creating positive product or service perception among target audience that guarantees long-term popularity;
- attracting new clients or supplies.
Event-agencies help meeting the following goals using a complex of events aiming at promoting goods or service:
- providing recognizability and, correspondingly, promotion of products among consumers in a relatively short time;
- creating positive product or service perception among target audience that guarantees long-term popularity;
- attracting new clients or supplies.