Proekta full service BTL marketing agency in Moscow has been developing in the area of specific events for 5 years. Its own network of offices allows solving tasks in any part of Russia.
Product or service promotion becomes more complicated from year to year since the market is being saturated and competitors don’t rest on oars. Team of Proekta BTL agency has done lot of successful events for many international brands in Moscow. Traditional methods of communication with consumers slowly fall into oblivion – TV, radio, billboard advertising. Experiential marketing company, which solves the problem of communication with a consumer, is efficiently used to spread the word about the product.
Global practice knows a whole lot of nonroutine decisions efficiently working for the brand benefit. Experiential events agency one needs to have a clear picture of expected effect and what it will be reflected in. It may be brand loyalty increase, awareness increase, sales increase or even consumer research. Professional experiential marketing firm employs both off-the-shelf solutions and a set of non-standard techniques to get the necessary result. The fact remains – there’s no one recipe for all, it’s necessary to research the product and search for an optimum method in each specific case. Professional btl company have great number of ready cases for your tasks.
HOW DOES IT WORK
What is experiential agency in Moscow could do for a commercial brand in general terms? Let’s imagine we need to increase fresh candy brand sales, what solutions do we have? Venue: a place where young people gather, a night club, for example, format: active interaction with visitors. To conduct a promotion campaign we install in the night club some fresh point, female models with cryo guns will invite visitors, try cryo effect on themselves, and hand out candies in return. Thus, the task of brand association with freshness, novelty, and beauty will be solved, in addition we’ll get a viral effect. Unfortunately, not each Moscow experiential advertising agency can deliver a really original idea and implement it in a quality manner. Making creative btl services solutions using outsourcing is often used. Such services can be created by means of brainstorming a close-knit team. Best experiential marketing agency, which services are in-demand, has its own creative staff.