Proekta as Russian exhibition company has top-ranked specialists in this industry. We arranged participation in international and Russian fairs for hundreds of clients.
Today expo organization is not just a way to advertise your product, but a place of meeting with target customers and partners. Large industry shows attract thousands, tens of thousands of visitors and participants from every corner of the world. The example is international auto shows that are world-wide events. Such events attract not only journalists but visitors from across the world who are eager to discover car novelties. Running exhibitions in Moscow is one of the most effective ways to increase brand awareness.
WHO NEED EXHIBITIONS
Large and middle-size companies, product manufacturers and service providers, take part in various fairs on a regular basis. As a rule, frequenters are companies of high level competition field and market newcomers who need to make a name. Expo management in Moscow has been efficiently used to promote products and services in the Russia market for a long time.
HOW TO TAKE PART IN AN FAIR
Preparation for large branch expos starts an year before the event, contract for booth area purchase are concluded at this stage. Countless technical and organization issues are being coordinated. The active stage starts 4-5 months before the event, stand project preparation works and other related services run at full speed. Business expo management services gain ever growing popularity since they help to get rid of many organization problems.
USE OF PARTICIPATION IN AN EXPO
Participation in fair is a brand-building instrument that is not exactly cheap, nevertheless it stays a very efficient tool. A vast number of visitors allows meeting with clients and partners face to face. Getting to know opinion concerning the product and representing it in the first person – all that is possible only at expo. Organization and running international fairs give a chance to represent one’s product to a wider audience, find new marketing outlets and partners in other countries.
THINGS YOU NEED TO KNOW
Organization and running business expos abroad provide a long list of issuers: logistics, communications, technical questions, etc. If it’s a large scale event, as a rule, organizers haven’t a good deal of time for consulting and communicating. And exhibition company will be an essential partner for successful participation. Besides, it allows balancing the budget since organizers try to sell maximum services many of them you don’t need. Also you have to know that Moscow exhibition market is very competitive and most cheapest partner is not most effective.