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Event marketing for business

Event marketing for business

When building a sales strategy and making financial forecasts, any company needs to be guided by what market share it occupies, what are the needs of the target audience.

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Online corporate parties is a new reality for companies

Online corporate parties is a new reality for companies

One of the criteria for success is the ability to adapt. 2020 has made its own adjustments to the usual course of things in many ways, but not in important traditions.

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How to convince users to watch an online event to the end?

How to convince users to watch an online event to the end?

Many brands have managed to reorient some of their events to an online format. But it is not enough just to launch such events.

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The importance of event marketing

The importance of event marketing

A good half of entrepreneurs still do not understand why event marketing is needed, what results can be achieved with its help.

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3 event marketing strategies

3 event marketing strategies

Hosting interesting events turns out to be effective for commercial purposes. Use proven strategies to get good results.

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Black Friday's events

Black Friday's events

Quite a lot of research confirms the fact that the number of sales on Black Friday increases several times. Someone prepares a large amount in advance in anticipation of goods with discounts, every second makes purchases spontaneously.

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Dark market in Russia

Dark market in Russia

A number of brands do not have access to a standard set of promotion tools in Russia. For example, manufacturers of tobacco and alcoholic beverages face severe restrictions due to federal law.

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Event marketing after pandemic

Event marketing after pandemic

Tens of thousands of companies closed in 2020 due to the pandemic. Even more, they are experiencing a crisis due to a sharp drop in demand for a number of services and goods.

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Major cultural, sport events in Russia 2022-2023

Major cultural, sport events in Russia 2022-2023

The anticipation of 2022 is more pleasant than ever. A number of annual events were canceled when the epidemiological situation was extremely difficult.

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The main Russian marketplaces: an overview

The main Russian marketplaces: an overview

The popularity of marketplaces in Russia is growing every year. For sellers, the benefits of trading under the auspices of a well-known brand with a streamlined service are obvious

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