Checklist: how to prepare and run an online quarantine event?
During pandemic companies have to look for new ways to promote thier products without direct contact with consumers. Proekta has prepared a comprehensive checklist with
An immersive event is a new reality that created using visual content and most complete immersion in the script and it’s environment. Event agency offers a storyline where every viewer can become whoever they want.
At the height of the pandemic, Russian marketing found itself in a difficult situation. Businesses reduce their advertising budgets and trying to regain their positions through online. Proekta learned how the ad market has changed in the quarantine.
Brand communication through some kind of unusual experience or event still remains in Russia, which is less in demand than traditional promotion channels such as outdoor or television advertising.
Very different predictions on how market will recover after quarantine. We could not stay away and also want to give our forecasts on where and how your marketing campaigns will be most effective.
There are not enough tankers in the world. It would seem that it could be worse? Go to panic and forget about strategic thinking five steps forward. Well, or at least two.
Quarantined communications: pros and cons of online conferencing platforms
Collect the largest number of participants, easily integrate a calendar into the platform, or get free features. Proekta has compiled and compared the top 5 online conference services.
How to increase visibility of the brand: Prada case study
Italian luxury fashion maker and luxury wardrobe regular Prada has launched a cruise collection. Representatives of the fashion house posted stylish black and white portraits and colored bows ...