Advertising campaign for Dubai

Snowed car installations in Moscow, Prague and Frankfurt
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Our role

Client: DTCM

Snowed car installations in Moscow, Prague and Frankfurt



A unique marketing event was arranged jointly with Saatchi&Saatchi Dubai for Department of Tourism and Commercial Marketing of Dubai (DTCM).

We organized an unusual installation in three European megapolises – Moscow, Frankfurt, and Prague within a European advertising campaign.

A laconic message on the car reminded passers-by of sunny Dubai with very warm weather, which is closer than they think.

Over 500 000 passers-by saw these installations, citizens actively took photos and shared them in social networks tagged with #StaySunny

These installations became a part of a large marketing campaign for European tourists on the threshold of Easter holidays.

Moscow

Moscow, Butyrskaya Street 62

+7 (499) 653-65-25 (Mon-Fri 10:00-18:00)

moscow@npoekta.ru

facebook.com/proekta

Saint Petersburg

Saint Petersburg, St. Lva Tolstogo 1-3

+7 (499) 653-65-25 (Mon-Fri 10:00-18:00)

spb@npoekta.ru

facebook.com/proekta

Rostov-on-Don

Rostov-on-Don, St. Observatornaya 82

+7 (863) 333-21-96 (Mon-Fri 10:00-18:00)

rostov@npoekta.ru

facebook.com/proekta