Ambient marketing campaign for Prada
One of our most beautiful and interesting projects we have done for one of the largest fashion brands in the world - Prada.
In honor of the new collection, the faces of the models were transferred onto wrapping paper in flower shops on the most fashionable streets of the world in Moscow, Paris, Milan, New York, Shanghai, London and Tokyo.
The campaign received wide coverage in the media and social networks.
We had to conduct a comprehensive marketing research of the Moscow flower market, on the basis of which a list of 600 stores was compiled and 25 were selected in the most fashionable and trending locations of the city.
Within two weeks, brand fans could get a unique bouquet from Prada in one of 12 packaging variations, as well as generate a package with their own image using a specially developed application on the official website.